The classic model of journalism was a print newspaper, which had advertisements inside them. These advertisements from local businesses are what largely made the newspaper profitable. However, with the birth of the internet, these newspapers faced competition for advertising dollars online, and the news industry simply did not modernize fast enough. In fact, in the course of ten years (from 2008 to 2018), there was a 68% drop in advertising revenue in the newspaper industry (Hendrickson). Popular platforms, like Facebook and Google, were able to plug local reporting to their feed—therefore attracting advertisements to their platform while profiting from local journalist’s work. Nationally, these two platforms—Facebook and Google—account for 58% of digital advertising revenue, and 77% of local advertising revenue is earned by Facebook and Google (Hendrickson).